Blog
Sustainability in programmatic: why efficiency and transparency are converging again
Explore how sustainability and efficiency are converging in programmatic advertising, where reducing waste, improving supply path transparency, and optimizing auction mechanics are becoming key drivers of both performance and environmental impact.
Apr 22, 2026
CTV in Europe: The end of the ‘emerging’ era
Programmatic Trends 2026
SPO: How to Maximize Programmatic Efficiency
Top Features to Look for in an SSP
Green Practices in Programmatic Advertising: Towards a More Sustainable Ecosystem
Apr 11, 2025
Inventory Partner Domains. Ads.txt Optimizations VOL.1
Feb 12, 2025
Television in a new age: How CTV is redefining advertising.
Jan 9, 2025
Innovation and continuous improvement: Insights from EscalaX's Publishers Green Talks.
Jan 3, 2025
What's Coming in 2025: Programmatic Predictions from Escalax Team
Dec 27, 2024
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