EscalaX Partners with The Media Trust to Enhance Digital Safety in Programmatic Advertising

EscalaX, a global programmatic technology company, is excited to announce an integrated partnership with The Media Trust, the leading global provider of digital trust and safety solutions. This collaboration will help us overcome technical challenges and ensure brand safety, delivering secure and reliable ad experiences for both consumers and partners.

Through this partnership, EscalaX will deliver unparalleled protection against digital threats, guaranteeing that all programmatic advertising operations are both secure and trustworthy. By leveraging The Media Trust’s advanced client-side scanning technology across a wide range of device profiles, we can now identify heavily obfuscated malware that can slip through platform audits. 

By integrating The Media Trust’s industry-leading digital trust and safety tools, EscalaX is committed to ensuring that all advertisements adhere to the highest standards of quality and security, with a clean and safe focus, providing a seamless and reliable experience for consumers.

In today’s digital landscape, the safety and security of ad experiences are absolutely critical. Our partnership with The Media Trust marks a significant step forward in providing our clients and consumers with the highest level of digital protection,” said Ana Garcia Castro, CEO of EscalaX. “We are excited about the opportunities this collaboration presents and are eager to set new industry standards together.”

This collaboration will also enhance transparency in ad delivery, enabling partners to trust fully in the security and integrity of their digital advertising efforts.

Online consumers are under assault like never before, and malvertising is a direct route to disastrous attacks like ransomware," said Chris Olson, CEO of The Media Trust. "But malware outbreaks also cost businesses serious money — one runaway malicious campaign can devastate a company's quarter. Diligent adtech operators like EscalaX realize that it's their responsibility to protect consumers from digital harms, and that digital trust and safety is critical for keeping revenue flowing."