It is a leading conference for professionals in programmatic advertising and open-source ad technology, bringing together publishers, advertisers, technology providers and industry experts to discuss innovation, collaboration and best practices. The event focuses on privacy-first strategies, programmatic monetization, emerging channels such as connected TV and in-app advertising, and the evolution of open-source ad ecosystems. Through technical sessions, panels and networking, attendees gain insights into the latest industry trends, tools, and strategies for driving transparency, efficiency and revenue growth in digital advertising.