It is a specialised conference for professionals in programmatic advertising and open‑source ad tech, uniting industry experts, publishers, technology vendors and buyers to explore innovation, standards, and collaboration across the ecosystem. The programme focuses on privacy‑centric solutions, emerging channels such as connected TV (CTV) and in‑app advertising, open‑source best practices and strategies to enhance transparency and revenue in digital advertising. Through sessions, discussions and networking opportunities, attendees gain insights into future trends, technical developments and the evolving landscape of programmatic marketplaces