It is a major industry conference focused on programmatic advertising, AdTech innovation and data-driven marketing strategies, bringing together senior professionals from agencies, advertisers, publishers and technology providers. The event addresses key topics such as privacy-first advertising, first-party data activation, measurement and attribution, retail media and the future of programmatic ecosystems. Through expert panels, presentations and high-level networking, it offers practical insights into market evolution and opportunities to drive performance and innovation across digital advertising.